Interactive Guest Service


Valamar chain strengthens cooperation with iLumio.

17/08/2021 21:38 News

Hotel application powered by iLumio


[PLACES] by Valamar – a new hotel concept introduce to an innovative hotel guest app.


The Valamar hotel and resort chain is the largest group of its kind in Croatia. As a market leader, it also sets trends related to guest experiences, including trends related to modern technologies. it is then not surprising that Valamar was the first large hotel chain in Croatia and one of the first in the world to provide an advanced mobile application for its guests, available for Android and iOS devices under the name My Valamar.


Five years after implementing this application, it is very clear that this was a very good decision. This is evidenced by more than 72 thousand downloads, positive reviews of guests and hotel employees, and the revenues generated in the application, which have covered the costs of its preparation many times over. It is therefore not surprising that the Valamar chain decided to extend its cooperation with iLumio and create another application when launching the new [PLACES] by Valamar hotel concept in 2021.


[PLACES] by Valamar is a lifestyle brand of hotels that is aimed at modern guests who value ecological balance and respect for the location they stay in. One of the assumptions of the brand is to minimize the consumption of printed materials and to replace disposable plastics harmful to the environment with natural products. The brand also aims to utilize natural goods available in the area, through cooperation with local food suppliers, artists, and artisans. All this will provide guests with an unforgettable experience consistent with their beliefs.


This concept is perfectly suited to digital solutions from iLumio, which the guest can install on their smartphones. That is why the [PLACES] by Valamar brand has decided to use the most advanced functionalities of the application to its fullest. We describe a few of them below.


The iLumio Mobile Concierge App allows you to take care of the safety and comfort of guests thanks to:

  • a non-contact check-in process at a hotel, integrated with the Oracle Opera PMS system,
  • mobile payments integration with the WSPay gateway,
  • a mobile key to rooms and common areas through integration with Adria Electronic,
  • in-app room service orders,
  • a text chat that allows the guests on-demand contact with the staff, providing guests with the highest level of assistance,
  • an event calendar that allows guests to always be up to date with what is happening in the hotel and conveniently sign up for organized events,
  • access to the Valamar + Club loyalty program, which by integrating iLumio with Microsoft Dynamics CRM allows you to collect points and exchange them for valuable bonuses,
  • translated menus in the restaurant, available to all guests by scanning QR codes.

And last but not least: [PLACESFLEXI], a real novelty on the hospitality market that provides full freedom to hotel guests.
If a guest is late for lunch or dinner, they are assigned a daily credit of € 25.00. The unused amount is carried over to the next day.

The application allows guests to track the [PLACESFLEXI] balance so that guests know exactly how much money they have at any moment.


The above and many other functionalities of the iLumio mobile application perfectly match the concept of the modern [PLACES] brand, which is guided by the slogan “100% paperless hotel!”

The project of digital communication with a hotel guest is complemented by an interactive totem (info kiosk) with a touch screen, which displays hotel news and information in a modern and design form.


We are proud to be part of such a unique project and to further develop our cooperation with the Valamar network.


And how could your hotel become friendlier to the modern guest?

Contact us and find out more about it for free!

We are available for you online ( or through our partner in Croatia, the company N.L. Sistem from Split (


Don’t hesitate to contact us


Piotr Kapica Sales Consultant

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